News

„Seesam Latvia” supports the campaign „Sleep yourself sober!”

Also this year, during the celebration of the Midsummer’s Eve and Midsummer’s Day, the traffic police promises to carry out very extensive roadside checks within the framework of the campaign „Sleep yourself sober!”. Also a part of the MTPL funds is invested in this campaign. Statistics show that over the last decade these specific and ambitious actions have led to a significant reduction of the number of accidents on Latvian roads.

Expressing their support for this action, AAS Seesam Latvia offers to buy a 6 month MTPL policy at a special – an advantageous price in June. Every car owner can find out the policy price for his/her car in the websites www.seesam.lv  and www.seesampolise.lv, by entering the state registration number of his/her vehicle in the special offer window and getting the policy price at once. The policy may be bought right there. This offer will last till June 30.

In recent years the number of road accidents occurred just during the holidays when the roadside checks were announced, has shown a significant decline. In the „Bloody Midsummer”, ten years ago, 26 persons were killed in the result of accidents on the Latvian roads just during the Midsummer holidays. On June 24, 2000 there were registered 114 traffic accidents but on the Midsummer’s Day of 2009 only 25 traffic accidents were registered. However, a tragedy may be hidden behind each figure of the accidents statistics, so it is very important that every motorist respects safe driving methods and does not drive the car when being under alcohol intoxication or tired.

Summarizing the statistics on traffic accidents in June available to the Latvian Transport Insurers Association for the last two years, we can see that just around the Midsummer’s Eve and Midsummer’s Day, from the 22nd to 25th June, the number of traffic accidents has been approximately by 40% less than in other days – if in average 92 traffic accidents have been registered in other days of June, then these four days account for an average of 55 accidents a day. This can be explained firstly by the fact that people in these holidays is travelling less than on weekdays, and secondly, knowing about the roadside checks, the drivers more carefully consider whether or not they are able to drive .

Assessing the number of accidents occurred on different days of the week, we see that in average approximately the same number of accidents occurs on Mondays, Tuesdays and Wednesdays. On Thursdays this number grows by 10%, but on Fridays - as much as by 24%. The reason of such a significant increase in the number of accidents before the weekend is that more people are driving home, leaving the city and causing traffic jam, which creates additional stress. On Saturdays the accident risk is reduced by about 30%, but on Sundays - even by half.

Additional information:

Dace Gertnere

Head of PR and Marketing Department

JSIC "Seesam Latvia"

PR and Marketing Department

Vienības gatve 87H, Riga, LV-1004, Latvia

Tel. No. +371 67 06 10 29

Fax No. +371 67 06 10 22

dace.gertnere(a)seesam.lv, http://www.seesam.lv