The sponsorship priorities are culture and education, but these priorities do not exclude the sponsorship of the other character or the implementation of the benefaction projects. We always tend to support viable and good ideas.
When we choose the projects, first of all we ascertain that they do correspond to the basic values of our company:
-
reliability (honesty, financial stability, security, responsibility);
-
directness (frankness, friendship, clarity, always continuous action);
-
courage to develop (innovations, reforms, discipline of excellence, venturing);
-
willingness to get success (knowledge, activity, quality, productivity).
At the same time we wish that due to our support, the projects would become available to the biggest part of the inhabitants of Latvia.